Difference between a trailer and a film opening
feature
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Trailer
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Opening
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Example
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Text
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Sometimes, may help them to understand the plot or show characters
names or key quotes
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Maybe, the text at the start of the film might say a location name,
dialogue or a character’s name
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Voice over
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Sometimes, the voice over can help viewers understand the plot
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No but there may be a narration
|
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Music/sound track
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Yes, to establish genre
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Yes, to establish genre or era of the film
|
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Company ident
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Yes
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Yes
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Film realise date
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Yes
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No, they’re at the film already
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Actor/actress/director/producer names
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Yes, but often only key people’s names and a billing block for
everyone else
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Yes, in the opening credits of the film which is usually in the film
opening then there will also be credits of everyone at the end of the film
|
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Certification message/rating card
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Yes, To inform the audience about if the film is suitable for them or
their family
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Yes and often with the name of the film so the audience know they are
watching the correct film
|
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Establishing shot
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Yes, so you know where the film is set
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Yes, so you know where the film is set and at what time period
|
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Clips of film
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Yes, small clips of the film are shown. Normally small action shots
of reaction shots and shots are taken throughout the film to show the overall
plot of the film but it doesn't give anything major away so it makes you want
to see it.
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Yes
|
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Cutting rhythm
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Fast cutting rate normally, to try and fit in lots of small clips
into 2 minutes
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Might vary depending on the genre of the film or what’s happening
during the start of the film
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